Both research and innovation may have different definition depending on what field you are focusing on. However, they have some sort of connection in every field because basically research can lead to innovation and innovation can make better research. As for now, the research and innovation we are going to discuss is in business field http://220.127.116.11.
The definition of research itself can be complicated or simple. Generally, research is already common term in our daily life. Or is the process of collecting information to be analyzed. The purpose can be varied. It can be to find answer, to describe phenomena, or, to test hypothesis. Meanwhile, innovation can be defined into simple words such as new change, revolution, transformation, new idea, creative thought, etc. however, innovation is not always in the form of objects. It can be an approach, method, and many more which bring better and efficient result to humanity.
Business with research and innovation
Running a business is not an easy feat especially when it seems that everyone is interested into it. Business is one of the most efficient ways to gain financial freedom. Thus, it is used as a ladder to achieve it. However, starting and managing business can be challenging even for experienced entrepreneur. There are many elements needed in contribution for successful business. Research and innovation are included into those important elements.
There are main factors in business such as products, service, customers, and market. Those are related to each other. You can start a successful business by researching the market so you will find out what the problems that the customers actually face. Then, you can provide solutions through good products and services. To find the right products and serviced needed by customers, research needs to be conducted rigorously.
Making innovation in business in not easy because you have competitors who work as hard to provide the right products and services for their targeted customers. The purpose of research when starting or running business is clear, which is to gather information and analyze them to know the customer’s needs and demands. Once the answer is found, you can start creating new idea or thoughts to attract more customers. It is not always the best thing that the customers looking for but more on the right thing. Through research and innovation, a business can run smoothly because everything is done calculatedly. Research and innovation play important role for successful business.